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The ongoing strikes in Hollywood are starting to impact the promotion of Disney+’s “Loki” Season 2.
Fans eagerly awaiting the return of Tom Hiddleston’s beloved character, the Asgardian trickster Loki, won’t have to wait much longer, as the second season of his self-titled Disney+ show is set to premiere in early October.
However, the strikes by the Writers Guild of America and the Screen Actors Guild have cast a shadow over the promotional efforts for this highly anticipated season. These strikes have been ongoing for several months, and there doesn’t appear to be a resolution in sight. Consequently, a slew of delays has affected numerous high-profile film and TV projects.
Complicating matters further, SAG-AFTRA members are currently prohibited from promoting any work that is affected by these strikes, in accordance with union regulations. This adds an additional layer of complexity to the already challenging task of promoting a major series like “Loki” Season 2.
Despite these challenges, fans can still look forward to the return of their favorite trickster god when the new season premieres, but the promotional campaign leading up to it might look a bit different due to the ongoing labor disputes in Hollywood.
Tom Hiddleston Won’t Be Promoting Loki
The ongoing strikes by SAG-AFTRA and the Writers Guild of America (WGA) are having a significant impact on the promotion of “Loki” Season 2. Stars of the show, including Tom Hiddleston, Owen Wilson, and Sophia Di Martino, are currently not allowed to participate in any press activities for the series due to the strike.
Members of the WGA, who are also on strike, are adhering to the same restrictions until a new agreement is reached with the studios. This means that the key cast members of “Loki” Season 2 won’t be able to engage with the media to promote the upcoming season.
In response to these challenges, Marvel Studios has taken the initiative to send Kevin Wright, an executive producer on “Loki,” to handle press engagements and promote the second season. Wright recently appeared at the Destination D23 presentation, where he shared insights about what fans can expect from the God of Mischief in the upcoming season.
While the strikes have led to delays in several Disney+ projects, including “Echo” and “Daredevil: Born Again,” the release plan for “Loki” Season 2 has remained intact, providing fans with something to look forward to despite the limitations imposed by the strikes.
When Will the Hollywood Strikes Be Over?
The uncertainty looms over when Hollywood’s writers and actors will return to work. Currently, the Writers Guild of America (WGA) is engaged in a strike and is determined to continue until it secures what it considers a fair deal with the AMPTP (Alliance of Motion Picture and Television Producers), which represents the film studios in negotiations.
The writers have a set of demands that they believe must be addressed by management, which includes issues related to compensation, residuals, and the use of artificial intelligence in the industry. Until these concerns are adequately addressed and resolved, the strike is likely to persist.
Only after the WGA reaches an agreement with the studios will the AMPTP initiate negotiations with SAG-AFTRA, the actors’ union.
Back in August, an offer was made to the writers, but they swiftly rejected it, deeming it “not nearly enough.” Since then, negotiations have stalled, and neither side has returned to the bargaining table yet.
Despite the ongoing strike and industry uncertainties, Marvel Studios’ “Loki” Season 2 is set to premiere on Wednesday, October 6, bringing some entertainment to audiences amidst these challenges.
