The topic “The Creator Crosses $100M Worldwide As Digital Release Plans Rapidly Materialize” has two versions, a written version, and a video version below the written version.
Despite having an interesting and original premise, a unique marketing plan, and receiving positive first reactions, The Creator appears to be headed towards a box office failure. What’s even more surprising is that, given its low production costs of only $86 million, it was expected to at least break even.
To promote the movie, a few lifelike robots were placed among the spectators at a Los Angeles Chargers game in September 2023. These robots interacted with fellow spectators and even cheered on the team. Fans had mixed reactions to this marketing strategy. While some were impressed, others found it eerie or even scary. Nevertheless, there’s no denying that the tactic successfully created awareness for the movie.
The strategy employed for the movie did not result in financial success at the box office. Currently, The Creator has made $100 million worldwide, but when factoring in marketing expenses and revenue splits with cinemas, the film needs to earn tens of millions more to reach the break-even point.
It appears that 20th Century Studios is eager to recover its production expenses quickly, as the movie will be released on digital streaming on November 14, just six weeks after its theatrical release. Physical copies of the movie in 4K Ultra HD, Blu-ray, and DVD formats will be available for purchase on December 22.