"We will put out artists through the metaverse," Snoop clarified.

Snoop Dogg has become one of the more prevailing players in the NFT market among rap artists and plans to dig further into that world as the new proprietor of the label that sent off his rap career, Death Row Records. In a Clubhouse talk on Tuesday (Feb. 15), the West Coast rapper and businessman declared that the label will introduce and deliver music through the metaverse.

Showing up in a room named "I'm Not Leaving This Room Until Snoop Dogg Joins" (which was made by Clubhouse client Will Weinbach after the Super Bowl LVI), Snoop talked about what fans can anticipate from the label moving ahead, especially its plunge into the universe of NFTs.

"We will put out artists through the metaverse," Snoop clarified. "Very much like [Death Row] broke the business when we was the 1st independent to be major, I need to be the 1st major in the metaverse."

In the wake of delivering his 1st NFT collection "A Journey with the Dogg" in March 2021, Snoop hasn't looked back. The Long Beach local bought virtual land in association with The Sandbox, a virtual metaverse that permits players to assemble, own, and monetize their virtual encounters and manifestations. In the not-so-distant future, Snoop and The Sandbox will reveal The Doggies, a playable symbol assortment, as a component of its Alpha Season 2 rollout. His latest NFT drop, Decentral Eyes Dogg-an an effort with artist Coldie-pulled in a $771,000 bid preceding the auction.

Snoop's acquisition of Death Row Records from the Blackstone-controlled MNRK Music Group (previously eOne Music) permits his utilization of the label's IP, brand name, name, and logo. Nonetheless, he is still in the process of acquiring ownership for Death Row music catalog, an arrangement that is relied upon to be concluded soon.

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