When Ashanti made her performance debut as an R&B singer in the mid-2000s, she was the most successful act at the time-an accomplishment that even landed her in the Guinness Book of World Records. Quick forward 20 years nevertheless, the vocalist-actress is a commonly recognized name whose heritage reigns and is advancing.
On April 6, she reported her partnership with EQ Exchange, a female-possessed Web3 organization, and furthermore turned into "the first Black female artist to be a co-founder of a Web3 company." Considering the new undertaking, she has reproduced her debut album following her 2021 choice to rerecord the Album after acquiring ownership of her masters.
"I can’t believe it’s been 20 years since my debut album ‘Ashanti’!!!!!!!! I’m so grateful that yall been rocking with me for over 20 years!!!!! Now I finally get to give you something in return," she shared on Instagram. "I'm past eager to formally report that my NFT assortment with @EQ.Exchange celebrating 20 years of "Ashanti" will be accessible Wednesday, April sixth and I need you all to have possession in these new Masters!!! Which re-recording ought to be first???"
As indicated by the organization site, EQ Exchange permits artists to claim their own IP without hidden costs and direct audience interactions, removing the mediator. EQ tokens are given to fans for monetary compensation, permitting them to make purchases like Ashanti's NFT collection.
"It’s so important to me to get the message out that artists should own their intellectual property," Ashanti partook in an explanation. "By empowering myself through new technology, I’m trying to help other women avoid going through the things that I’ve been through. The future belongs to those who take control and make it their own."
One of the four new covers has proactively sold out, so get yours while you actually can.