As Ashanti exemplary debut project moves toward its twentieth commemoration, she is impacting the world forever through another platform.
Complex reports that the R&B artist has joined forces with EQ Exchange, a female-owned Web3 platform. Her new partnership makes her "the first Black female artist to be a co-founder of a Web3 company."
"It’s so important to me to get the message out that artists should own their intellectual property," she said, as per Complex. "By empowering myself through new technology, I’m trying to help other women avoid going through the things that I’ve been through. The future belongs to those who take control and make it their own."
EQ Exchange is set to formally launch on March 25.
The declaration of Ashanti joining the tech world trails closely behind the uncover in 2021 that she was re-recording her 2002 debut project to recover ownership of her masters.
"I have an amazing legal team, and I got my first record deal when I was 14 years old, so understanding and seeing how things have changed so much from then to now and conceptually understanding what you’re signing is so imperative, it’s so important nowadays," Ashanti shared on The Tamron Hall Show, as per Hip-Hop Wired. "The fact that I’ll be able to re-record my first album, and put everything together."
The organization - established by tech business visionary Janice Taylor - was made with the objective to empower artists with the assistance of blockchain technology.
As indicated by the outlet, Ashanti will deliver creative experiences and NFTs only with EQ Exchange.
"Ashanti is paving the way for the next generation of artists in the new creator economy. EQ Exchange could not have asked for a better partner as we work together to change the game for all artists, particularly women and people of color," Taylor said.