Back in February, Snoop Dogg turned into the proprietor of Death Row Records, the label that kicked off his career. The securing, however, prompted a few albums under Death Row being removed from streaming services, including Snoop's Doggystyle and Dr. Dre's The Chronic.
In a new interview with Drink Champs, the acclaimed MC explained that he removed the Death Row discography from streaming platforms on the grounds that such services don't pay artists enough, and what little money that is paid generally goes to the label. "First thing I did was snatch all the music off those platforms traditionally known to people because those platforms don’t pay," Snoop said. "And those platforms get millions and millions of streams, and nobody gets paid other than the record labels. So, what I wanted to do is snatch my music off, and create a platform similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and the music, in the meantime, will live in the metaverse."
Not long after he reported his new job as proprietor, he uncovered that the new emphasis of Death Row would turn into the first NFT label. He expressed, "We will be putting out artists through the metaverse. Just like [Death Row] broke the industry when we was the first independent to be major, I want to be the first major in the metaverse."
With the arrangement of this new application, Snoop expressed, "I want to create an avenue to where I can show people how to not always have to go through the slave trade, but create our own trade where we’re engaging with our own fans that’s buying our music, that’s making money off the music, and then making us money off of the music by it being traded and sold."
Using himself as an example, his most recent collection, BODR (Bacc on Death Row), gathered $21 million in metaverse on the first day of its delivery. As of Monday (April 18), however, Death Row's whole discography lives on TIDAL.
Watch Snoop's full Drink Champs episode beneath.
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